Purpose to Promise

Is this for me?

For founders who've outgrown their first brand.

You've got product-market fit. Customers are coming. But your brand was built in a weekend and it shows.

It's not the logo. The problem is deeper. Your team all describe the company differently to you. Your pitch deck tells one story, your website tells another, and your culture tells a third. You've got traction but need a coherent brand to scale with.

You're late seed to Series A with real traction
You have 2+ founders who need to get aligned
You know your brand is more than a logo but haven't had time to figure out what
You're about to raise, hire, or launch, and the brand needs to be ready

This isn't for pre-revenue startups still finding product-market fit. Get that first. We'll be here when you're ready.

What do I get?

Everything you need to make your brand work. Nothing you don't.

Brand on a page

Your blueprint. Purpose, values, pillars, promise, on a single page you can hand to anyone - your designer, your developer, your HR lead, your new marketing hire. Anyone who works on the business can understand how to deliver your brand consistently.

An interactive brand book

Not a 90-page PDF that lives in a Google Drive graveyard. An interactive brand book with what your brand stands for, your personality, voice, visual identity, and ready-to-use resources — copy guidelines, AI image and copy prompts, reference examples. So your team can move without coming back to us.

What you actually need right now

Every startup's "next 3 months" is different. Maybe it's a pitch deck template. Maybe it's social assets. Maybe it's a landing page. We build 1–3 custom outputs based on what you're actually about to use.

If you need visual identity work — a refreshed or completely new look, we do that too. But only if the strategy says you need it. We won't sell you a rebrand if your current identity just needs better thinking behind it.

How it works

Six steps. Four weeks. No fluff.

Discovery Chat

30 minutes

Tell us your biggest problems and share all of your ideas. Not "what's your favourite colour" — real questions about your purpose, your values, your customers, and where the gaps are. By the end, we'll know exactly where you stand and what you need.

The Download

On your time

We send you a short video Q&A and a few interactive exercises. You do them separately from your co-founders. We also ask for whatever customer insights you've got. Don't curate it, just send it. This step is designed to feel lightweight for you, but we do the heavy lifting in the background.

The Workshop

3 hours, in person

We work through and build your brand from purpose to promise together. Purpose, values, where to play, how to win, brand pillars, brand promise, personality, voice. You leave with a shared source of truth — and you'll be surprised how much you get done in a few hours when the prep is right.

The Reveal

1 hour

We present your draft brand strategy and brand book back to you. This is an event, not an email. You react, challenge, pressure-test. We refine.

Refinement

1 week

One round of refinement based on your feedback. Tight, fast turnaround.

Your Brand Book

Handover

Everything packaged, polished, and yours. Built to be used, not filed.

How much and how fast

Four weeks. Priced for startups, not corporates.

Discovery to brand book in four weeks.

Strategy

$16K — visual identity stays as-is

We'll develop your brand strategy, but nothing visual. Your visual identity stays as is.

Full Purpose to Promise strategy
Brand on a page
Interactive brand book
Custom "right now" outputs

Strategy + Evolution

+$6K — evolve existing identity

We'll develop your brand strategy and evolve your visual identity to align everything.

Everything in Strategy
Visual identity evolved to match new brand direction
Refinement, not revolution

Strategy + Rebrand

+$13K — new identity

Go all in. We'll develop your brand strategy and create a new visual identity.

Everything in Strategy
Complete new visual identity
For brands fundamentally misaligned with who they've become

Find out where your brand stands. Takes 5 minutes.

Answer 7 quick questions about your brand and we'll tell you where the gaps are. No commitment, no pitch.

You answer 7 quick questions about your purpose, values, customers and promise

We review your responses. A real human, not a bot

We send you a short, honest assessment of where your brand is strong and where it's not

Traction

Where are you at?

Pre-seed

Seed

Series A

Growth

Traction

Do you have product-market fit? How do you know?

Purpose

Why does your company exist beyond making money? Would all of your team give the same answer?

Values

Have you articulated your values, and are they actually guiding decisions?

Where to Play

Who's your customer and why do they pick you over the alternative?

Brand Pillars

What does your brand stand for? Would your team, your customers, and your website all say the same thing?

Promise

What's the one thing you want every customer to walk away knowing about you?

Almost done

Where should we send your brand assessment?

Got it. We'll be in touch.

A real human will review your responses and send you an honest assessment of where your brand stands. Usually within a few days.

Your product has traction. Your brand doesn't.